Global unified retail media platform Zitcha announces its first strategic hire in the United States, appointing Spencer Swaney as Account Executive, as the company prepares to open offices in the US.
Following continued international expansion and strong demand for its retail media solutions, Zitcha is accelerating its growth plans for the North American market. This strategic move comes as the company announced it has secured A$15 million (US$10 million) Series A funding, led by US investment firm VMG Partners, to accelerate growth in the booming North American retail media market and the move of CEO Troy Townsen to spearhead the company's presence in the region.
Nick Hinsley, Chief Revenue Officer at Zitcha, said: " Spencer's appointment is a crucial step in our North American expansion strategy. His extensive experience in digital advertising and proven track record in business development make him the ideal candidate to help establish and grow our US operations."
Spencer Swaney joins Zitcha with over a decade of experience in the media industry, most recently serving as Enterprise Director ANZ at Teads. During his tenure, Swaney played a pivotal role in launching and expanding Teads' operations across all major Australia and New Zealand markets, achieving 100%+ year-over-year revenue growth.
Swaney said: "I'm thrilled to join Zitcha at this exciting juncture in the company's growth. The retail media sector in the US is primed for innovation, and Zitcha's unified platform is well-positioned to meet the evolving needs of retailers and brands. I look forward to leveraging my experience to drive Zitcha's expansion in the North American market."
The appointment of Swaney follows Zitcha's recent expansion into multiple international markets, including the UK, Canada, and South Africa. The company continues to lead the retail media industry in Australia and New Zealand, where it holds the largest market share.
ABOUT ZITCHA
Zitcha is the adaptive, unified retail media platform that empowers retailers to build and scale their unique Retail Media Networks (RMNs). The all-in-one solution seamlessly integrates planning, delivery, and insights across onsite, offsite, and in-store channels, adapting to each retailer's vision, customers, and business model.
From its Australian headquarters, Zitcha works with major retailers, RMNs and brands around the world, unlocking new revenue streams while improving collaboration with advertising partners.
For media enquiries in APAC, contact Tim Addington, TAG PR on +61 405904287 or tim.addington@tagpr.com.au
For media enquiries in UK & NA, contact Grace Doughty, GingerMay on 020 3642 1124 or grace.doughty@teamgingermay.com
