Melbourne - August 2024: One of Australia’s largest community pharmacy brands, TerryWhite Chemmart, this week announced the launch of a dedicated retail media network called ‘TWC Connect’, leveraging Zitcha’s unified retail media platform.
TerryWhite Chemmart (TWC), which has 600 community pharmacies across the country, is the latest major retailer to enter the rapidly accelerating Australian retail media market, which PwC predicts will hit $3 billion by 2027. The Zitcha retail media platform was selected following a competitive pitch, will enable new opportunities in onsite and offsite media channels including Facebook, YouTube and Google, for TerryWhite Chemmart, with the potential to expand the offering into other channels on the horizon.
TWC’s brand partners will soon be able to use Zitcha’s automated platform to deliver an enhanced customer experience through greater segmentation, targeting and personalisation at scale. Closed-loop attribution through Zitcha’s platform also enables greater visibility and performance on advertising spend.
TWC has recently upgraded and integrated its Rewards Plus loyalty program of more than 2 million members, into the brands myTWC app. In addition, major TWC brand partners such as Bayer, L’Oreal and Unilever are already existing users of Zitcha’s platform.
Nick Hinsley, Chief Revenue Officer, Zitcha said, “Retail media is transforming the way retailers, their brand advertisers and customers interact, creating a more curated and personalised shopping experience for customers.” “TerryWhite Chemmart understands the immense opportunities building and operating a retail media network can deliver and are looking forward to partnering with Zitcha, to work alongside our strong team of specialists.”
ENDS
ABOUT ZITCHA
Zitcha is the world’s first unified omnichannel Retail Media Platform, with a vision of making Retail Media better for everyone. Zitcha brings together a Retailer’s onsite, offsite, and in-store media assets to create a scalable all-in-one Retail Media Platform that’s simple for Brand’s to use. The platform combines high-performance data driven campaigns with transparent reporting and walled gardens with an aim to maximise yield for Retailers, ROAS for Brands and personalisation for Customers.
Find out more at zitcha.com
For media enquiries, contact Tim Addington, TAG PR on 0405904287.
ABOUT TERRYWHITE CHEMMART
TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks delivering frontline healthcare. With 600 community pharmacies across Australia, we are committed to ensuring every Australian has easier access to pharmacists and expert health advice every day. TerryWhite Chemmart provides high-quality, accessible, and cost-effective community-based health care services and programs.
Visit www.terrywhitechemmart.com.au
For media enquiries for TWC contact Sarah Tait, TerryWhite Chemmart Corporate Communications Manager 0400 901 193
