We’re already seeing some Business Development, Sales and Account Management-type of roles being advertised - a quick “Retail Media” search on LinkedIn Jobs will prove us right - and we think this is the tip of the iceberg.
If we ‘follow the money’, we can already see traditional media moving into Retail-owned channels: according to AdWeek it's projected that by 2025, brands will dedicate 5% of their current linear TV budgets to in-store advertising, recognising its potential to yield significant impact. With this switch, the need for human resources and technology will naturally follow.
Here’s some of the roles that we anticipate will become available across in the Retail Media Ecosystem in the next 12 to 24 months:
By 2025, brands will dedicate 5% of their current linear TV budgets to in-store advertising, recognising its potential to yield significant impact. With this switch, the need for human resources and technology will naturally follow.
Retailers
With Retailers becoming publishers in their own right, we would anticipate roles such as Head of RM, RM Network (RMN) Managers and Coordinators will start to appear in job board seeking resources to own the network’s activities and maximise their RMN inventory.
Additionally, with 2025 forecasted to be “the year of In-store”, Merchandisers will be in high demand, particularly those with experience in Digital Out of Home (DOOH).
It’ll also be a glory day for those data experts such as Performance Leads and Loyalty Program Managers as compelling storytelling through data will be more relevant than ever!
Suppliers/Brands
On the flip side, with Suppliers having a wider variety of RMNs to choose from (also meaning more competition in the market), positions such as Head of Partnerships will play a crucial role in ensuring the best possible outcome for each advertising dollar for the brands.
Agencies
Agencies play a critical part in maximising RMN for both Retailers and Brands. They’re in a privileged position as they are crucial in the media buying process. With RM as a new avenue for marketers, we could only expect that roles like Head of RM Solutions or similar to appear more regularly in job searches.
Tech
Not that we’re biased BUT we anticipate a surge in jobs across vendors in the retail media space, particularly in the technology space including - you guessed it - Zitcha!
From Development Roles to Product, Sales and Customer Success, the Retail Media ecosystem will continue to grow.
So, whether you're a seasoned marketer, a tech enthusiast, or someone looking to explore new horizons, keep your eyes peeled for exciting career prospects. And perhaps consider joining us at Zitcha, as we continue to drive innovation and growth in this transformative space.
Explore our upcoming roles at the.zitcha.com/careers and be part of the retail media revolution.
About the Author
With extensive experience in operations and project management, Ale Catania is an empathic leader constantly seeking innovative solutions to drive successful outcomes. Her expertise spans over governance, compliance, cyber security and people operations. She’s a strong advocate for diversity and inclusion and recognises the invaluable contributions that individuals from diverse backgrounds bring to any organisation.
Connect with her on LinkedIn.
