Under the GDPR individuals located in the EU and the UK have extra rights which apply to their personal information. Personal information under the GDPR is often referred to as personal data and is defined as information relating to an identified or identifiable natural person (individual). This Appendix 1 sets out the additional rights we give to individuals located in the EU and UK, as well as information on how we process the personal information of individuals located in the EU and UK. Please read the Privacy Policy above and this Appendix carefully and contact us at the details at the end of the Privacy Policy if you have any questions.
What personal information is relevant?
This Appendix applies to the personal information set out in the Privacy Policy above. This includes any Sensitive Information also listed in the Privacy Policy above which is known as ‘special categories of data’ under the GDPR.
Purposes and legal bases for processing
We collect and process personal information about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your personal information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground, we are relying on to process your personal information where more than one ground has been set out in the table below.
Purpose of use / disclosure
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Type of Data
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Legal Basis for processing
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To enable you to access and use our software, including to provide you with a login.
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- Identity Data
- Contact Data
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Performance of a contract with you |
To contact and communicate with you about our business, including in response to any support requests you lodge with us or other enquiries you make with us.
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- Identity Data
- Contact Data
- Profile Data
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Performance of a contract with you |
To contact and communicate with you about any enquiries you make with us via our website.
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- Identity Data
- Contact Data
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Legitimate interests: to ensure we provide the best client experience we can offer by answering all of your questions |
For internal record keeping, administrative, invoicing and billing purposes.
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- Identity Data
- Contact Data
- Financial Data
- Transaction Data
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Performance of a contract with youTo comply with a legal obligationLegitimate interests: to recover debts due to us and ensure we can notify you about changes to our terms of business and any other administrative points |
For analytics, market research and business development, including to operate and improve our business.
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- Profile Data
- Technical and Usage Data
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Legitimate interests: to keep our website updated and relevant, to develop our business, improve our business and to inform our marketing strategy |
For advertising and marketing, including to send you promotional information about our events and experiences and information that we consider may be of interest to you.
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- Identity Data
- Contact Data
- Technical and Usage Data
- Profile Data
- Marketing and Communications Data
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Legitimate interests: to develop and grow our business |
If you have applied for employment with us, to consider your employment application.
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- Identity Data
- Contact Data
- Professional Data
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Legitimate interests: to consider your employment application |
To comply with our legal obligations or if otherwise required or authorised by law.
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To comply with a legal obligation |
If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer doing business with us. Further information about your rights is available below.
Customer Data
Where we act as a data processor and process Customer Data on behalf of our clients, we may collect, use, store and
disclose your identity data, contact data, and transaction data, including online sales data (i.e. e-commerce transactions, not including any payment details), offline sales data exports (i.e. a unique personal identifier such as a loyalty identification number), CRM data including customer and lead lists, IP addresses, and browser user agent string.
Our clients are responsible for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining your consent prior to transferring Customer Data to us to process on their behalf. You should contact the relevant business who collected your personal data to understand their privacy practices in relation to your Customer Data.
Data Transfers
The privacy protections available in the countries to which we send data for the purposes listed above may be less comprehensive than what is offered in the country in which you initially provided the information. Where we transfer your personal data outside of the United Kingdom or European Union, we will perform those transfers using appropriate safeguards in accordance with the requirements of applicable data protection laws and we will protect the transferred personal data in accordance with this Privacy Policy. This includes:
- only transferring your personal information to countries that have been deemed by applicable data protection laws to provide an adequate level of protection for personal information; or
- including standard contractual clauses (as approved by the relevant Data Protection Authority) in our agreements with third parties that are overseas.
Data retention
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Extra rights for EU and UK individuals
You may request details of the personal information that we hold about you and how we are process it (commonly known as a “data subject request”). You may also have a right in accordance with applicable data protection law to have your personal information rectified or deleted, to restrict our processing of that information, to object to decisions being made based on automated processing where the decision will produce a legal effect or a similarly significant effect on you, to stop unauthorised transfers of your personal information to a third party and, in some circumstances, to have personal information relating to you transferred to you or another organisation.
If you are not happy with how we are processing your personal information, you have the right to make a complaint at any time to the relevant Data Protection Authority based on where you live. For residents of the United Kingdom, this is the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the Data Protection Authority, so please contact us in the first instance using the contact details set out below.
For any questions or notices, please contact us at:
UK Data Privacy Manager: privacy@zitcha.com
EU Representative: privacy@zitcha.com