This article highlights key terms you'll encounter on the Zitcha Retail Media Platform.
Ideal for both new and experienced users, this guide equips you with a clear understanding of fundamental terms used within the Zitcha platform. From planning your media strategy with diverse ad sets, to effectively budgeting with wallets, these definitions provide a solid foundation for effectively navigating and optimising your Retail Media Network.
Planning & Execution
- Order: A collection of ad sets belonging to a Brand within a Retail Media Network.
- Ad Set: A set of ads that have multiple commonalities. Ad sets sit within an order and contain one or more ads.
- Common properties: Goal, placement, audience, schedule, budget
- Ad: The individual piece of creative/ content that is delivered to a user.
- Wallet: Store of committed value that can fund a media plan. A Brand may have multiple wallets.
- Example: Joint Business Plan (JBP), Terms of Trade, Over and Above.
Scheduling & Distribution
- Media Type: The medium of an ad.
- Example: Onsite Banner
- Placement: Where an ad is delivered.
- Schedule: The start and end date of an ad set. Schedules can be configured by the Retail Media Network.