Once you have created Pages and Content in your brand store click Save.
You will see a Request Approval button in the top right hand corner after saving. Clicking this will first check that all required fields have been completed and highlight any fields that are missing content.
You will at this stage be given the option to provide comments to the Retailer (up to 1000 characters) in a free-form text box. This is optional. If no additional comments are required, simply click Request Approval.
This will trigger a notification to the retailer asking them to review your brand store.
From there, the retailer may approve your Store or provide further feedback of which you will be notified. If none provided, store will publish automatically on the approved scheduled date.