Image and video specifications will vary and depend on each advertising platform:
Facebook Reach Ads - Static Image
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Facebook Reach Ads - Carousel
- Image File Type: JPG or PNG
- Video File Type: MP4 or MOV
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
Facebook Reach Ads - Video
- File Type: MP4 or MOV
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Duration: 1 second to 241 minutes
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
For more info on Facebook ad formats follow this link.
YouTube
Bumper Ads
YouTube Bumper Ads have a height of 360 px and width of either 480 px or 640 px for respective aspect ratios of 4:3 and 16:9. YouTube Bumper Ads support AVI, ASF, MOV, MP4, and MPEG formats with a maximum file size of 1 GB.
For more info on YouTube ad formats follow this link.