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      Glossary of Zitcha Performance Metrics

      This article describes Zitcha's ad metrics to help you analyse the performance of your Orders.

      Click to navigate to the specific sections -- Performance Overview Metrics, Offsite Metrics, Onsite Metrics or Instore Metrics. 

       

       

       

      Zitcha Performance Overview

      On logging in to the Zitcha platform you are greeted with your Performance Overview. The metrics below summarise all current and past orders and can be filtered by various variables. 

      • Clicks: Refers to the total number of user interactions with an ad.
      • Impressions: Denote the total number of times your ads have been displayed, regardless of whether a user clicks on it. 
      • Reach: Represents the total number of unique accounts that have seen your ads at least once. It's a measure of exposure during an ad campaign, distinct from impressions, which may include multiple views from the same accounts.
      • Spent: Indicates the amount of money allocated and utilised for your ads on Zitcha.
      • Conversion Value: This signifies the total worth of conversions generated through your ads. 
      • Online Sales: Encompass the revenue generated by campaigns run on Zitcha on a digital storefront. 
      • Offline Sales: Represent revenue generated  by campaigns run on Zitcha in a physical storefront. 
      • Live Orders: Signify the current active orders in the system that have been initiated but not yet completed. These ongoing orders are in progress. 
      • New Orders: Represent recently initiated transactions that have been placed but not yet fulfilled. 
      • Approved Orders: Are orders that have undergone the necessary approvals and are confirmed. 
      • Completed Orders: Indicate transactions that have been successfully fulfilled. 
      • Return on Advertising Spend (ROAS): Measures the effectiveness of your advertising efforts by calculating the ratio of total revenue generated to the amount spent on advertising.

      Onsite Ads 

      1. Website Banner Ad & Sponsored Products
        • Clicks: Represent the user interaction with your Website Banner Ad or Sponsored Product. Each click directs the user to a specified landing page or final URL. 
        • Impression: Indicate the total number of times your Ad is displayed regardless of whether a user clicks on it. 
        • CTR : The percentage of clicks relative to impressions.  A higher CTR often indicates a more enagiging and compelling ad or offer. 
        • Direct Conversion Value:  This signifies the total worth of conversions directly attributed to the interactions with your ad. This value is crucial for understanding the specific monetary impact of your ad in driving successful conversions.
        • Associated Conversion Value: Represents the total worth of conversions that, while influenced by your Ad, may not be directly attributed to it. It provides a broader perspective on the overall impact of your ad on conversion-related activities.

        • Spend: Refers to the total amount of money allocated and utilized for your ad,

        • Purchase ROAS (Return On Ad Spend): Is a key metric that measures the effectiveness of your ad by calculating the ratio of total revenue generated to the amount spent on advertising. For instance, if your ad generated $10,000 in revenue and you spent $5,000 on advertising, your Purchase ROAS would be 200%, indicating a return of $2 for every dollar spent. This metric is a critical indicator of the profitability and efficiency of your advertising efforts.
        • Brand Stores 
        Coming Soon 

        Offsite Ads

        1. Facebook (Meta)
        The below metric definitions apply to all available Facebook ad formats (minus MPA- coming soon).

         

        • Clicks: Are the interactions users have with your ads, including taps, swipes, or actual clicks. This metric provides insights into user engagement and can encompass various actions like link clicks, reactions, comments, and more.
        • Link Clicks: Specifically measure the number of times users clicked on links within your ad, leading them to destinations specified by the advertiser. It's a crucial metric for evaluating the interest generated by your ad and is often used to gauge the success of online advertising campaigns.
        • Impressions: Represent the number of times your ads were on-screen. This metric is essential for understanding how frequently your content is being seen by your target audience.
        • Reach: Indicates the number of unique accounts that saw your ads at least once. It differs from impressions, which may include multiple views from the same accounts. Reach is an estimate that helps you understand the overall exposure of your message during an ad campaign.
        • CPC (Cost Per Click): Measures the average cost incurred for each link click on your ad. It's a crucial metric in online advertising to evaluate the efficiency and performance of your ads.
        • CPC (Link Clicks): Coming Soon.
        • CPM (Cost Per 1,000 Impressions): Calculates the average cost for 1,000 impressions. It's a common metric used to assess the cost-effectiveness of an advertising campaign and compare performance across different publishers and campaigns.
        • Spends: Refer to the amount of money spent on your Ad.
        • Purchase ROAS (Return On Ad Spend): Measures the total return from purchases attributed to your ads. It provides insights into the effectiveness of your advertising in driving actual sales.
        • Conversion Value: Represents the total monetary value of purchases attributed to your ads. It includes shop sales and values set for purchase standard events, offering a comprehensive view of your campaign's impact on your business's revenue.

        2. Google
        The below metric definitions apply to all available Google ad formats.

        • Clicks: When a user clicks on an ad, they are directed to the ad's landing page or final URL. This action triggers charges for campaigns using CPC bidding, meaning advertisers pay for each click received.
        • Impressions: Are counted when an ad is displayed, with or without a click. In display campaigns, you can opt for bidding on viewable impressions. C
        • CPC: Measures the average cost incurred for each link click on your ad.
        • CPM: Calculates the average cost for 1,000 impressions. It's a common metric used to assess the cost-effectiveness of an advertising campaign and compare performance across different publishers and campaigns.
        • CTR: Click-through rate (CTR) is the percentage of impressions that lead to a click on your ad. For instance, an ad with 100 clicks and 1,000 impressions would have a click-through rate of 10%.
        • Spend: Refer to the amount of money spent on your Ad.
        • Purchase ROAS: Return on Advertising Spend (ROAS) is a metric calculated by dividing total revenue by total advertising spend. As an example, if your Google Ads revenue was $10,000 and you spent $5,000 on ads, your ROAS would be 200%.
        • Conversion Value: Represents the total monetary value of purchases attributed to your ads. 
         

        Instore Ads

        Coming Soon