Modular infrastructure that 📈 grows with you

Zitcha is a flexible, composable platform with building blocks that retailers can use to suit different ad campaign requirements. At our core, there is a state-of-the-art planning engine. You can then pick and choose advertising channels (onsite, offsite, and in-store) as needed without compromising key funtionality.

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The Zitcha Planning Engine

Onsite

Our retail media network platform helps advertisers book space on a retailer’s owned assets.

Web Banners

Brand Stores

Offsite

Zitcha is proud of its partnerships with key media outlets, giving retailers and advertisers an exceptionally wide reach.

Facebook Carousel

Dynamic Product Ads (Meta)

Image & Video Instagram (Meta)

YouTube Bumper Ads

YouTube Short Video Ad

The Trade Desk

Pinterest Ads

Responsive Google Search

Smart Shopping Google

CTV

Meta campaigns (Facebook and Instagram). These include dynamic product ads, single image and video ads, plus shopper ads (an exclusive Managed Partner API integration that is world-first).

Google campaigns. These include responsive search ads, performance max ads, smart shopping ads on its network, bumper ads, and short video ads on YouTube.

Pinterest campaigns via website and in-app ads.

The Trade Desk campaigns via programmatic and CTV ads.

Website and in-app banner ads.

In-Store

Ad campaigns using in-store retail media space have skyrocketed since shoppers have been returning to brick-and-mortar stores. Zitcha partners with Broadsign to deploy and track this channel.

Digital Screens

Radio Ads

Shelf Wobblers

Floor Stickers

Sampling

Posters

End of Aisle Displays

Aisle Fin

High impact visibility via in-store digital displays.

Point of sale marketing such as floor stickers, wobblers, and end of aisle.

Immersive advertising through radio and TV promotions.

In-store sampling that gets brands in front of customers during their shopping experience.

Case Studies

Offsite

LMG Retail Media Network -Smirnoff Ice “Neon Pink” Launch Campaign.

Smirnoff used LMG and Zitcha to drive traffic from Meta campaigns to Bottlemart for its Smirnoff Ice "Neon Pink" launch. The targeted campaign achieved high reach with a low CPM ($3.9) and CPC ($0.62), maximizing budget efficiency across multiple channels.

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Offsite

Joval Wines “Fat Bastard” Launch Campaign

Joval transformed the "Fat Bastard" wine brand by leveraging Zitcha and Liquorland’s first-party data for a highly targeted Retail Media campaign. The campaign exceeded goals, driving 700 units in online sales (42% above target), with a 1.13% click-through rate and 1.81 million impressions. It outperformed Joval's Meta campaigns and boosted national sales by 19%.

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Onsite

Jim Beam & Australian Liquor Retailer Easter Campaign

Jim Beam and an Australian liquor retailer used Zitcha’s Retail Media Platform for a 27-day Meta campaign, boosting loyalty sign-ups and Jim Beam sales. The campaign achieved a 32x ROAS and successfully grew membership by offering a chance to win a Jim Beam Weber BBQ. The collaboration elevated brand visibility and sales, proving the power of targeted advertising and loyalty-driven strategies.

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