NewAI built to connect retail to retail media.See it work ↓

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Optimize to what actually matters: margin, sell-through and media margin. Zitchai does the work.

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TTownsend Media CollectiveIllustrative demoReplay runSee your network live →

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Run #FW-2781

ZWhat would you like to do?

I can work across plans, ad sets, approvals and inventory.

Review ad sets that need approval

Show inventory at risk this quarter

Compare advertiser pacing against plan

RecentSpring launch plan · Lumebrook
Inventory availability · October

↑

Welcome back, Alex.

View plans+ New

Network overview

Media revenue$4.82mTracking to goal

Gross media margin62.7%Behind goal

Network utilization35%Tracking to goal

Advertisers · 12 active brands

FForgewell82

$198.3kOn plan

LLumebrook80

$124.5k3pt ahead

CCinderwick71

$101.6k1pt ahead

OOrlenta69

$126.2k2pt ahead

BBramblewood67

$152.2k4pt ahead

KKintorra76

$291.5k6pt ahead

MMorrowick72

$119.5k1pt ahead

HHearthvale77

$105.4k3pt ahead

MMossmere78

$127.6kOn plan

VVantori71

$186.2k2pt ahead

RRookmere79

$142.7kOn plan

SSolvaren73

$98.4k2pt ahead

AI-assisted media plan · Forgewell · Illustrative figures

Q4 Holiday Bundle

Ready for your approval

Product margin+8.4%

Sell-through71%

Media margin42.8%

Modeled ROAS4.1x

Budget by channel · $250k

Onsite$95k

Offsite$67.5k

In-store$52.5k

Owned$35k

Inventory check

✓Homepage heroOnsite

✓Search sponsoredOnsite

✓Meta catalogOffsite

✓Checkout screensIn-store

✓Weekly emailOwned

Human approval requiredApprove plan

✦

Zitchai insightShifting $12k from Offsite to the homepage hero lifts product margin a further 1.2pts with no loss in reach.

Apply

All your dataA complete planInventory checkedCreative builtInsight to act on

One platform · two layers · AI throughout

Decades of merchant-trusted data.Zitchai turns those insights into media plans that work.

Merchant data in

Decisioning layer

Margin Manager™

Forecasts. Simulates. Recommends.

Margin Manager™

78Brand score

Merchant KPI84

RMN KPI71

Advertiser KPI79

Activation layer

Orchestration

Plans. Approves. Launches. Measures.

Campaign flow

✓AI-assisted planning and recommendations✓Always human approved✓Omni-channel orchestration✓Measured by the retailer

infused throughout

Every channel

OnsiteOffsiteIn-storeOwned

What Zitchai does.

Anyone can build a chatbot.
Zitchai is infused everywhere.

Activate it across the platform for group booking, brand experiences, offsite activation and creative production.

See all of your inventory and book it from the same screen.

FFizzy Beverage Company NetworkInventorySystem user

Placements availableCalendar

Placements available86

Your live ad sets42

Open inventory Q4$4.2M

Pending approvalReservedScheduledLiveDeliveredFailed

InventoryW41 · 5–11W42 · 12–18W43 · 19–25W44 · 26–1W45 · 2–8W46 · 9–15W47 · 16–22

HalloweenBonfire NightSingles’ Day

Aisle End CapFridges & Beverages

Aisle End CapSnacks & Treats

Aisle End CapHealth & Wellness

Aisle End CapHousehold

Aisle End CapGarden & Outdoor

Aisle End CapLighting & Electrical

Aisle End CapOutdoor Living

Aisle End CapPaint & Decorating

Each slot shows what’s booked, reserved, open, and what it’s earning.

01Industry-leading inventory management.

Inventory

See every placement your network sells, across your site, your stores and your offsite channels, in one view.

Manage your entire inventory in one screen.

Find the gaps before the quarter does.

Add a media type once, sell it everywhere.

FFizzy Beverage Company
Brand Hub · 4 banners● Live

OverviewPlansCreativeReportingArchive

Active planOn track

Q4 Holiday Fizz

Budget committed68%

Fizzy Beverage CompanyHoliday FizzClassic ColaCherry Spark

Margin contribution

$184k

+12.4% vs plan

Hub activityToday

BBrand uploaded holiday creative9:42

RRetail media approved the Q4 plan10:18

MMerchant updated sell-through target11:06

02Organized the way retail operates, brand by brand.

Brand Hubs

Most platforms organize around campaigns. Zitcha organizes around the brand. Every brand gets one Brand Hub: a single shared workspace where the brand, the retail media team, and the merchant agree on what the media is doing. One budget across every banner, work sorted by what needs attention, new brands onboarded in minutes.

Z

Zitchai Creative Lab · Fizzy Beverage Company · Holiday FizzGenerated 4 of 4

Onsite

Open something refreshing.

1200 × 628Shop the Holiday Fizz →

In-store Screens

Bring on the bubbles.

1920 × 1080

Social

Make it sparkle.

1080 × 1920

Email

Open offer

600 × 900

A little fizz in your inbox.

Open offer

✓Creative checked against both Retail and Brand Guidelines

Logo clear spaceRetailer paletteLegal copy4 of 4 sizes

04Reduces the creative bottleneck.

Creative Lab

Generate and resize creative across phone, desktop and banner formats, with retail and brand guidelines checked before approval.

One booking. Every banner.

≡Townsend MediaCollectiveParent company

✦Northstar

⊘Calder

↓Oak & Iron

❧Greenline

◆Brightwell

⌸Fieldhouse

❦Verdant Co.

∩Foundry Home

05Full group coverage.

Multi-banner bookings

Book once across every banner in your group. Zitcha creates a matching ad set in each, priced from its rate card, approved locally, so control stays local. See the whole campaign in one view: what's live, what's pending, what's committed. Pause, stop, or adjust across the group in a single action.

What we’re often asked

The questions we hear most often, answered directly.

What is Zitcha?

Zitcha is the retail media platform built around how retailers actually run their business. It connects campaign planning, booking and delivery with your commercial data, so every media decision reflects your margin, stock and category goals, not just ad performance.

What is ZITCHAi?

ZITCHAi is AI built into Zitcha. Ask for what you need in plain language, like a Q4 plan for a supplier, and it builds the plan, checks inventory and suggests creative. Your team reviews and approves everything before anything goes live.

What makes Zitcha different?

Most retail media tools optimize to ROAS. Zitcha lets you plan toward the outcomes your merchants care about, like product margin, sell-through, network media margin or modeled ROAS, so retail media and merchandising work from the same numbers.

Why isn’t ROAS enough?

ROAS shows a sale happened after an ad, not that the ad caused it, and platforms often take credit for shoppers who were already going to buy. Merchants need to know whether a campaign protected margin, moved stock and drove sales that wouldn’t have happened anyway. Zitcha brings those outcomes into the plan alongside media margin.

Is Margin Manager™ available now?

Margin Manager™ is in beta, with proof-of-concept testing underway with a small group of retailers. Talk to us and we’ll walk you through what the proof of concept includes.