Retail Media Advertising Technology
Retail Media Advertising Technology
What happens in practice
Trade team plans JBP, RMN consults
RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible
Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs
Finance becomes an unwilling referee
Cycle repeats itself
Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.
Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN. Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.
How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.
Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.
Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock, triggers creative merchant solutions, and potentially turns a profitable category negative.
How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.
Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams
Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.
How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.
Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.
Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.
How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.
Category P&L, range architecture, supplier negotiations, promotional calendar, shelf space allocation.
Trade spend is a black hole. No line of sight from promo investment to actual category margin lift. Media team runs campaigns with zero regard for what's in stock or on deal.
Zitcha connects trade spend to media performance at the SKU level. Every dollar the merchant invests is measured against margin contribution — not click-through rates.
Store-level profitability, cross-category performance, supplier partnership ROI, operational efficiency across buying and marketing.
Gets a media report and a trade report that tell completely different stories. Can't answer: did that supplier partnership actually grow the category or just subsidise the brand?
One unified view of trade + media + margin + inventory. The GM can finally see whether a campaign grew the category or just shifted share between brands.
Revenue forecasting, cost containment, capital allocation, margin improvement, investor-grade reporting on new revenue streams.
Retail media is pitched as 'high-margin incremental revenue' but there's no auditable proof. Trade spend sits in a different ledger from media revenue. The numbers don't reconcile.
Zitcha delivers closed-loop financial reporting. Trade spend, media revenue, supplier contributions and margin impact — all reconciled in one system the CFO can trust.
Campaign execution, inventory sell-through, ad placement, yield optimisation, brand partner onboarding, format management.
Running campaigns blind. No inventory signal. Promoting out-of-stock SKUs. Reporting ROAS to brands while the merchant says 'none of this helped my category.'
Zitcha feeds live inventory into media decisioning. Operators stop wasting impressions on ghost stock and start proving category-level impact to every stakeholder.
Shopper marketing investment, retail media ROI, joint business plans, category growth targets with retail partners.
Spending more on retail media every year with less confidence it's incremental. Reports show impressions and ROAS but not whether the category actually grew.
Zitcha gives brands a shared view of category performance — not just their own campaign metrics. Proof of incrementality, not just activity.
Continuously monitors gross margin, trade spend impact, and promotional cost across every SKU and category. Surfaces margin erosion before it hits the P&L.
Generates optimised media plans that account for margin targets, inventory positions, and supplier commitments. Plans are scored against category profit — not ROAS.
Zitcha connects people, partnerships, inventory, and data into a high-margin growth engine.
It replaces disconnected tools and spreadsheets with structured workflows that make every campaign easier to plan, sell, and measure.
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From planning and activation to reporting and intelligence, Zitcha brings every channel - onsite, offsite, and in-store - together in one connected system.
It’s how leading retailers move faster, sell smarter, and grow profit through media.
Retail media only scales when your people are aligned.
Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.
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| Role-based access for internal and external teams |
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| Shared calendars and campaign views |
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| Seamless collaboration across regions and suppliers |
Zitcha makes collaboration simple with shared workflows and co-investment tools that connect retailers, brands, and agencies in one environment.
Everyone operates from the same record of truth - creating trust, efficiency,
and faster campaign delivery.
Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.
Easy-to-use ensures new users learn to use prototyping tools.
