Web Banner Ad rates are determined by the owner of the website (Retailer) and values will vary depending on the banner's position and traffic of the page.
There are two ways to monetise a space:
- Fixed - A one-off fee per slot, per day.
- Bidding - A minimum bid based on CPC or CPM.
Only one method can be chosen per space.
If you decide to select monetisation by bidding, Suppliers can place a bid for a slot and the winning bid (highest amount) will be served first.
The bid slot can be updated anytime by the Supplier or Retailer while the campaign is running.
Setting the price and monetisation type:
1. Click Settings 
2. Select Channel Settings
3. Click Settings under Web Ads
4. Select the space you want to set the price/monetisation model for
5. Under Monetisation select if you would like the space to be Fixed or Bidding.
6. For Bidding model enter a Minimum bid amount and choose if you would like the bid format to be CPM or CPC
7. For Fixed model, set the Fixed amount per day to book that space.